There are cakes that are just desserts, and cakes that are just divine. You know, the kind of cakes made popular by TV bakers like the Cake Boss or Ace of Cakes. And the cakes those TV bakers have made so popular are the kinds of specialty cakes Philadelphia’s most discerning party-givers have been commissioning for decades from Chestnut Hill’s Night Kitchen Bakery.

Night Kitchen’s owners Amy Edelman and husband John Millard encourage the staff to create these custom cakes to suit every occasion. They’ve even made a cello-shaped chocolate cake with a dark chocolate mocha filling for the wedding of two young musicians. That’s why they were voted one of the top five places in Philadelphia for wedding cakes!

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For more information, visit www.NightKitchenBakery.com; for orders call (215) 248-9235. Night Kitchen Bakery is located at Night Kitchen Bakery 7725 Germantown Avenue, Philadelphia, PA.

What do you say when a group of enthusiastic communications students ask if they can come to your office to learn about the life of a real PR person? You say, “Sure thing.” And you hope the visit doesn’t take up too much time. We were excited when we opened the door to 25 West Chester University students from the Public Relations Student Society of America. So we took them upstairs to the president’s office and invited them to spread out.

We had never entertained so many people in that space before. They sat on the chairs. They sat on the floor. And they stood wherever they could find a space. We asked them to tell us a bit about themselves and what they wanted to learn from this visit.

We discussed some of the projects Breslow Partners has worked on. We discussed the industry in general. They wanted to know what a normal day was like. That was hard to say because no two days are even the same. So we talked about the industry in general and specifically how it has changed. We asked them how they get their news. No one read the daily newspapers, they all get their news from Twitter. We told them that good PR people have to read the news, follow reporters, and how being a news junkie is important to being a good PR professional.And we spoke about our hiring process and what we look for when bringing in someone new.  And this visit offered us the perfect opportunity to pitch them on our very popular six-month PR Boot Camp, an intensive training program that offers participants an opportunity to work as account managers. One look and we knew that we had influenced these future leaders. We could tell there was more than one rising star publicist in the group.

We look forward to a day when our professional paths cross. We believe there will always be a place for traditional PR, but as we watch the ways in which social media has influenced the world, we look forward to learning more from this new crop of soon to be college graduates. We’ll be happy to trade them what we know about traditional PR for their insight into social media. Just like so many other industries, PR has changed so much in recent years. We believe there will always be a place for traditional PR, but we cherish the idea of learning about new public relations practices from young, highly motivated and passionate social media experts.

When they left, we heard them saying, “That’s the type of place I want to work at when I intern or graduate!” We had no idea we would have such fun. Breslow Partner’s extensive six-month boot camp provides students with the competitive edge to beat out the competition. Please send resumes or inquiries to tina@breslowpartners.com.

Are you a Pumpkin carving King or Queen? Do you just love carving pumpkins? Want to show off your skills? Then take a “stab” at the Philly Pumpkin Pageant brought to you by Ghost Tours of Philadelphia. Submit photos of your carved, painted or decorated pumpkins for a chance to win, 2 tickets, to any scheduled Ghost Tour of Philadelphia!

Carve or paint a festive, frightening jack-o-lantern. Then e-mail a photo of the fabulous pumpkin to centercity@phillyhappening.com or upload here. Last day to submit is October 30th. Include your name, the name of your jack-o-lantern, your phone number, and email address. Philly Happening will post the photos as they come in and readers will have the chance to vote for their favorites. The pumpkin with the most votes, by 10pm on October 30^th, will win 2 free passes to Ghost Tours of Philadelphia and a special secret prize! The runner-up will also win 2 free passes to Ghost Tours of Philadelphia.

Whether you’re an ardent movie enthusiast or a just a casual filmgoer, the 2012 Philadelphia Film Festival offers a great cinematic experience for everyone. Now in its 21st season, the festival celebrates independent filmmaking from directors across the world. Festivities kick off on October 18th with an opening night screening of  “Silver Linings Playbook.” This drama/comedy is directed by David O. Russell (The Fighter, Three Kings), and stars Philadelphia’s own talented heartthrob, Bradley Cooper.

In addition to the hottest new films, the festival also features several oldies but goodies as part of its “From The Vaults” program. “Signs,” the 2002 sci-fi blockbuster set in Bucks County, PA and starring Mel Gibson, will show at The Prince Music Theater on Friday, October 26. Don’t miss out on this special screening where the film’s highly acclaimed director, M. Night Shyamalan, will be in attendance! Also featured this season are horror classics such as “Poltergeist” (1982) and “The Shining” (1980), just in time for Halloween.

The festival’s “Greater Filmadelphia” series features the work from some of Philadelphia’s finest filmmakers. This diverse program showcases documentaries, such as “The Missing Piece: The Truth About the Man Who Stole the Mona Lisa,” as well as feature length films including “Detonator,” a gritty crime drama shot completely on location in Philly.

To learn more about the 2012 season of the Philadelphia Film Festival, click here to visit the PFF homepage.

The whole town is talking about Night Kitchen Bakery’s Presidential Straw Poll. The bakery is making blue shortbread cookies for Obama, and red ones for Romney! If you missed the news on Zagat or Foobooz be sure to look out for the story in the Philadelphia Business Journal next week. Even though Mitt Romney seems to be gaining in the polls, Obama is winning by a landside in Chestnut Hill. Last week’s tallies following the debate had Romney at 124 cookies sold compared to Obama’s 807. We look forward to seeing how these upcoming Presidential debates effect the sales. Stay tuned to www.nightkitchenbakery.com for up-to-date results. Amy Edelman and her staff of professional pastry artisans are creating delectable edibles daily at the bakery, located at 7725 Germantown Avenue. If you happen to be hosting an election watch party, call Night Kitchen Bakery at 215) 248-9235.

Martin Luther King, Jr. once said that, “everything that is done in the world is done by hope.” For those who are living with HIV/ AIDS, hope is what keeps them going. Help keep their hope alive by participating in the AIDS Walk / Run Philly!

The event will be a 12K walk and a 5K run. There is a registration fee of $50, but participants are encouraged to reach out to sponsors and raise more money for our friends, family, and neighbors. You can register as an individual or form a team of five or more walkers, runners, or volunteers.

Every nine and a half minutes, someone in the United States is infected with HIV.  In the Delaware Valley alone, over 30,000 people are living with HIV/ AIDS. Philadelphia’s infection rate is five times more than the national average. Your participation in the walk on October 21^st will help raise awareness and provide funding for health care services and other life-saving programs!

The Philadelphia Aids Walk is also looking for volunteers to help make this event successful, and is always accepting donations! For more information on this event or to register to participate check out: aidswalkphilly.org or aidsrunphilly.org. You can also tweet about this event by hash-tagging #whyiwalk.