Night Kitchen Bakery Case Study

The Night Kitchen Bakery, a family-owned and operated cornerstone of Philadelphia, has been serving delicious baked goods for over 40 years. They are known for providing happy couples with their dream wedding cake, and extravagant and detailed customizable cakes for all kinds of celebrations. While they offer a lunch menu, their desserts menu really takes the cake! With “Best of Philly” brownies, decorative cakes and cookies, delicious sticky buns, and creamy fruit tarts, there’s something to satisfy everyone’s sweet tooth.

Breslow Partners began collaborating with The Night Kitchen Bakery in 2004, and has developed and maintained publicity through marketing campaigns, brand storytelling, and media outreach. We showcase The Night Kitchen Bakery’s dedication to quality and customer satisfaction by actively engaging the local community and executing targeted marketing initiatives.

We regularly craft press releases that highlight The Night Kitchen Bakery's seasonal desserts, driving foot traffic by showcasing their latest offerings. They have been featured in numerous articles across prominent news outlets, including The Philadelphia Inquirer, Philly Voice, and Philadelphia Magazine. Additionally, their reputation for customizable cakes led to the honor of creating Mayor Nutter’s inauguration cake in 2008.

Miles Table Case Study

With three locations through the Philadelphia Area, including South Street, the Bok Building, and Port Richmond, Miles Table has become a neighborhood favorite brunch spot. The menu at Miles Table highlights classic and one of a kind dishes and is also the perfect family friendly spot for everyone to grab a bite. Breslow Partners joined the Miles Table team to help spread the word about their first brick and mortar location and continue to play an active role.

Starting out as a catering company, Michael Lynch, the owner of Miles Table, opened his first brick and mortar on South Street in 2013, their second location in the Bok Building in 2020, and their third location in Port Richmond in 2024. During the COVID- 19 pandemic, the team briefly introduced an Ice Cream pop-up called Sweet Molly Mels. This lightened the mood of the neighborhood and helped people take their minds off the pandemic.

Today Miles Table offers more than ten thousand loyalty members special deals and discounts including a free entree on your birthday. They continue to serve breakfast, brunch, and lunch with their motto, “where the neighborhood eats.”

Breslow Partners was brought onto the team to offer public relations, marketing and social media services and to get the word out about the Miles Table brand. Throughout this journey, Breslow placed Miles Table on TV multiple times, including making a feast live on FOX29 on Thanksgiving Day, Breakfast with Bob on FOX29, and premiering Sweet Molly Mels on NBC10. Breslow Partners also successfully pitched stories on Miles Table to the Philadelphia Inquirer for the opening of each location. Through these articles we see Lynch’s kids Miles, whom the restaurants are named after, and Molly, whom the ice cream pop-up was named after, as they grow alongside their father’s restaurant career.

Linvilla Orchards Case Study

Linvilla Orchards is a 300-acre family farm dedicated to agriculture, entertainment and education. A trip to Linvilla creates family memories that last a lifetime and generations of Delaware Valley families have returned year after year to experience all of the things that make Linvilla Orchards special

For over 20 years, Breslow Partners has been the driving force for all of Linvilla’s public relations and strategic marketing endeavors. The relationship started in hopes of promoting the year-round amenities at Linvilla, rather than being limited to just the fall season. Breslow Partners quickly helped Linvilla rebrand themselves as a desirable year-round destination and attendance skyrocketed.

During their time with Linvilla Orchards, Breslow Partners has assisted in the launching of their garden center, indoor mini-golf course, and annual festivals. Along with these premiers, the agency has also helped grow Linvilla’s “Cut Your Own Christmas Tree” program by over 10x participation since its inception.

Breslow Partners has utilized it’s extensive relationships with members in the media to help Linvilla appear on Philadelphia’s top TV stations 5-6 times annually. Breslow partners also assisted with Linvilla’s crisis marketing in 2002 when their historic barn burnt down. Breslow Partners was there with helping hands to make sure that this would not affect attendance at the Orchard. This is an example of one of the many ways that the Breslow Partners team can add major-value to any organization, even in times of crisis.

Misconduct Tavern Case Study

Located in two great Philadelphia neighborhoods, Rittenhouse Square and Logan Square, Misconduct Tavern celebrates classic American bar fare with a burger-centric menu. The menu highlights fresh ground angus, house cured meats, and a wide-variety of gooey mac ‘n cheese dishes. Misconduct’s impressive beer options feature 12 draft beers on tap showcasing seasonal and regional selections in addition to a 50-plus bottle list. Breslow Partners has been brought on by the Misconduct team to assist in social media, marketing, public relations, private parties, events, and partnerships.

The Misconduct Tavern instagram, bolstering over 1,300 followers, is enhanced daily with attention-grabbing posts created by Breslow. Along with social media, the agency is no stranger to promoting launches of new beers at Misconduct. Spanning over six different collaborations with Yards Brewing Company and Conshohocken Brewing Company, Breslow has brought top-notch marketing and public relations strategies to the Tavern to create overwhelming buzz around these sixers-themed beer collaborations.

The Misconduct Mile, an organized trek from Misconduct’s Locust street location to it’s JFK Boulevard location, has been established as a “can’t miss” event with the help of Breslow Partners. All money from the day is donated to the Children’s Hospital of Philadelphia - bringing hundreds of drinkers together for a great cause and enhancing the overall “giving” nature of Misconduct Tavern.

Since the inception of this growing partnership, Misconduct has been featured on FOX 29’s “Ya Gotta Try This” segment, they have joined Center City Sips and the Philadelphia Burger Brawl, opened up the “Captain’s Quarters” private event space, and established itself as the go-to bar for international soccer games. Misconduct has hosted countless events including the launch of their very own “Captains Reserve”, a misconduct-themed bourbon distilled by Knob Creek Whiskey.