Hai Street Kitchen & Co. Takes Over the Big Apple
In the fall of 2015, Urbanspace invited Hai Street Kitchen & Co. to join pop-up market Broadway Bites, a seasonal market that provides popular chefs, small culinary businesses, and local artisans with an environment to showcase their wares. On Monday, October 5, 2015, HSKC opened at Broadway Bites in Greeley Square Park, NYC. This was Hai Street’s first location in New York City and we used this opportunity to gain publicity. We developed a PR campaign designed to accomplish two goals. First, we wanted to share the news of Hai Street opening in NYC and second, we wanted to turn national media attention on HSKC and their sushi burrito.
To maximize our objectives we used a few different strategies. We first reached out to notable local reporters and social media influencers. We invited them to join us at Broadway Bites, where they were introduced to the concept of Hai Street Kitchen and could try their first sushi burrito. Our next step was to facilitate media drops. The media drops were designed to place our product in front of national publications to spark their interest and gain publicity. Our third tactic was to connect with national and local television producers to pitch stories on Hai Street Kitchen,
During this campaign, we successfully introduced Hai Street to editors at Yahoo!, Delish.com, Esquire, and GQ Magazine. We were able to form relationships with these outlets, which allowed us to execute media drops and put Hai Street sushi burritos in front of dozens of national reporters. These opportunities led to multiple social media posts by publications and editors. In addition, we placed stories in amNY and Food Republic about the Broadway Bites and Hai Street Kitchen opening. Due to our efforts, Hai Street Kitchen was featured in over 30 different local foodie Instagram accounts.
We also reached out to a number of TV producers in New York. One connection lead to a media drop, which led to Hai Street Kitchen chef’s performing a sushi burrito rolling demonstration for all of the Today Show producers. The staff at the Today Show loved the Hai Street brand and saw the potential for a Hai Street Kitchen segment on the show.
The Hai Street Kitchen & Co. and Broadway Bites was a six week campaign that targeted national and local media with a two part goal: first, share the opening of HSKC in Broadway Bites and second, introduce the HSKC brand on a national platform. The campaign resulted in several news hits, dozens of social media posts, and many new connections with media in the New York City and national market.
Dine above the Atlantic Ocean this New Year’s Eve. Phillips Seafood is offering oceanview tables for an unforgettable dinner on Thursday, December 31, 2015. Take a seat and enjoy expertly prepared seafood, attentive service and spectacular views. Join Phillips for an early sunset dinner, or reserve a table later in the evening to watch the fireworks display at the stroke of midnight.
Treat yourself to Phillips’ fabulous New Year’s Eve special menu, or our classic à la carte menu featuring award-winning seafood. The NYE menu includes two mouthwatering appetizers: Shrimp & Lobster Spring Rolls and Mussels Oreganato. For entrées, enjoy Surf & Turf, Pistachio Crusted Halibut, or Double Cut Pork Chop. Then, finish your meal with New Jersey Blueberry Cobbler, served à la mode.
Space at Phillips’ exclusive oceanview tables is limited and reservations are recommended. Please call 609-348-2273 to reserve your place.
Join Herban Quality Eats on Tuesday, December 15 as they open their doors for the first time! To celebrate the opening of University City’s newest restaurant, the first 101 guests will be treated to a free lunch! Doors open at 11:30 a.m., don’t be late!
At Herban, wholesome ingredients meet bold, flavorful herbs and spices to create simple homestyle dishes. To build your homestyle platter start with a base such as Himalayan red rice, seasoned kale, or chilled whole wheat peanut noodles then add a protein: choose from grilled chicken, backyard steak, pesto salmon, or “the vegan jawn”, a mix of lentils, quinoa, and sweet potatoes baked into protein-packed balls. Next, pick a sauce to accompany your combo, from herbed tomato, walnut coriander, and Herban hot sauce. Finish off your plate by choosing two sides like roasted Brussels sprouts and quinoa ‘n cheese. Salads are also on Herban’s menu; the Montego with organic baby spinach, avocado, plantain chips, fresh pineapple, and jalapeno-lime vinaigrette and the Spruce with organic kale, feta cheese, pear, pecans, dried cranberries, and balsamic-ginger vinaigrette.
Throughout December, Herban Quality Eats will be open Monday through Friday from 11 a.m. – 3 p.m. In 2016 they will extend their hours. For more information, please visit www.herbanqualityeats.com.
On Friday, December 4, Yard House finally opened their doors in Moorsetown, NJ. Hundreds of hungry guests lined up in the cold to get a first look at Moorsetown Mall’s hottest new restaurant.
With over 100 beers on tap, including ten limited edition brews and seasonal suds, Yard House is a can’t miss spot for beer experts and the beer curious alike. Enjoy these beers, and other food and drink specials, during happy hour; weekly from Monday to Friday, 3 to 6 p.m. or late night from Wednesday to Sunday, 10 p.m. to closing time. And you better come with an appetite; Yard House also boasts a huge and delicious menu, available for both lunch and dinner. There’s something for everyone, including a extensive selection for vegetarians and kids.
Find out more about Yard House Moorsetown here.
Yard House is located at 400 Route 38 Moorsetown, NJ 08057.
It’s time to cut your own Christmas tree at Linvilla Orchards! With over 40,000 trees, all 6’-10’ Douglas and Canaan firs, you’re bound to find your perfect tree at Linvilla this holiday season. Take a hayride out to the fields with your family and select your tree. Every tree is just $59.99 (plus tax) and includes a saw to cut it down and assistance securing your tree to your car.
If you don’t find your perfect tree out among the standing furs, Linvilla will have a selection of pre-cut trees waiting for you at their Christmas Shop and Garden Center. And don’t forget the decorations! The Christmas Shop will also have an assortment of ornaments, seasonal greens, wreaths, and garlands for you to take home to make your home festive for the season.
Cut your own Christmas tree is happening NOW until Wednesday, December 23. Christmasland is full of fun for the whole family, learn more about the festivities here!
Linvilla Orchards is located at 137 W. Knowlton Road, Media, PA, 19063. For more information, please visit www.linvilla.com or call 610-876-7116.