Breslow Partners Says Goodbye to Jesse: An Intern’s Exit Interview

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This week, Breslow Partners bids adieu to one of our interns, Jesse Rosenstein. A fourth-year Drexel student, majoring in Public Relations and Marketing, Jesse will be studying abroad in Chile this upcoming semester. We asked Jesse some questions about his experience before he left:

What was your favorite part of being a Breslow Partners intern?

My favorite part was definitely the camaraderie between the team. PR is a team effort, so it was always great that my colleagues had my back when I needed it. Oh, and the potlucks were pretty awesome.

What is the biggest lesson you learned as an intern?

The biggest lesson I learned is to put yourself out there. There’s nothing better than being in communication with a reporter, and them having no idea you’re just an intern. Take chances and you’ll see big results.

Who was your favorite person to work with at Breslow Partners?

I gotta give it to my project partner, creative designer, and rapper Dillon Hoilman. He went above and beyond to produce creative materials for our clients, bring in a fresh vision, and was always open to hearing new ideas. He also helped me combat the estrogen levels in the office.

What is your dream career?

Eventually I want to own a Public Relations/Marketing/Advertising firm. If things go as planned, the firm will have a drive-thru In-N-Out burger around the back, with batting cages and a small waterslide.

Do you have any advice for other interns in the public relations industry?

Don’t put limitations on what you can achieve. You’re never “just an intern” at Breslow Partners. I wasn’t sure what I would get out of this experience, but now 7 months later I’ve built my portfolio into something I never could have imagined

What are you most excited to see and experience in Chile?

Hiking, Surfing, Photography, and Wine.

If you could describe yourself in one emoji, what would it be?

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I like the smirk emoji. This guy’s up to no good.

We will miss Jesse terribly and wish him well in all his future endeavors!

 Wanna be an intern? We’re always looking for passionate, creative people. If you are interested in participating in the internship program at Breslow Partners, please submit a cover letter and resumé to Jennifer Mansfield: careers  AT  b r e s l o w p a r t n e r s . c o m

Common Twitter Mistakes to Avoid

Since its launch in 2006, Twitter has become an integral component of communication. If used properly, it can strengthen an organization’s relationship with its followers and attract new customers; if not, the company’s public outreach efforts can backfire. There are many tips we can share about how to utilize twitter to maximize results. However, listed below are some common mistakes to avoid:

1) Tweeting only about yourself and your company. In a world where individuals are inescapably blasted by TV ads, solicitors, flyers and more, your followers will not voluntarily subscribe to be continuously sold. Instead, use twitter to show your personality and values.

2) Failing to engage customers. Imagine if you knew an individual who only continuously talked without listening or responding to others; this person would have very few friends. Considering that twitter is a form of social media, it is beneficial to pay attention and respond to your followers in order to create a genuine dialogue.

3) Excessively tweeting. By tweeting every half hour or so, you run the risk of becoming a nuisance and irritating your followers. Plus, if we’re honest with ourselves, it is highly unlikely that all of these tweets are gems.

4) Using inappropriate language or misspelling words. This mistake can diminish your credibility, turn-off readers and, overall, appear that you are sloppy.

5) Featuring sarcasm or being negative in your tweets. People are more attracted to positive messages, and optimism is generally more enjoyable to read. By being snide or whining, you can insult individuals or simply off put followers.

For more tips, give us a call at 215-731-2000 or follow us @Breslowpartners.